Every term in your creator business, explained in plain words.
You hear these words every day: funnel, lead magnet, nurture, ROAS. This glossary explains what each one actually means, why it matters to your money, and how it fits the business you already run. Written by Miles Ponce, one term at a time.
What is a funnel?
A funnel is the path a stranger follows to become a customer, one step at a time. For a creator it usually runs content, then a free resource, then emails, t...
Read the answerWhat is an opt in page?
An opt-in page is a simple web page with one job: trade a free resource for an email address. It shows the promise, a form, and a button, and it strips out e...
Read the answerWhat is a VSL (video sales letter)?
A VSL, short for video sales letter, is a video that does the job of a sales page. It walks one viewer through the problem, the solution, and the offer, then...
Read the answerWhat is a webinar funnel?
A webinar funnel is a funnel built around one free live training. People register on a signup page, get reminder emails, attend the training, and hear one of...
Read the answerWhat is a high ticket offer?
A high ticket offer is a premium product or service sold at a high price, usually $1,000 and up, often $2,000 to $10,000. Instead of selling hundreds of chea...
Read the answerWhat is an email list and why do creators need one?
An email list is the set of people who gave you their email address and permission to contact them. It is the only audience a creator owns outright. No algor...
Read the answerWhat is a nurture sequence?
A nurture sequence is a series of automated emails that goes out after someone joins your list, usually over the first days or weeks. Each email builds trust...
Read the answerWhat is a lead magnet?
A lead magnet is a free resource a creator gives away in exchange for an email address. It turns a viewer into a lead you can reach directly, so your next sa...
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